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Online Certificate Program:
Fitness Business Management

Program Coordinator:  David Flench, MBA, ACSM/HFS

The Online Professional Certificate in Fitness Management was developed to establish an industry standard in fitness management education for allied health and fitness professionals, personal trainers, fitness managers, and entrepreneurs that wish to establish a successful business model and fitness operation.

The certificate prepares students to implement successful business systems in the following settings:  private and commercial health clubs, medically-based fitness facilities, community wellness centers, personal training studios, physical therapy clinics, YMCA’s, JCC’s, college/university centers, recreational settings, and corporate fitness centers.  A unique aspect of the program is the optional field internship experience which enables students to practice fitness management concepts in a real life health and fitness setting.  




Certificate Structure


Module 1:
Course 1: Business Development and Entrepreneurship in Fitness
Course 2: Financial Principles and Business Concepts
Module 2:  
Course 3: Marketing, Sales, and Customer Service Management (CSM)
Course 4: Fitness Management and Business Administration
Module 3:  
Course 5: Optional Elective - Field Internship in Fitness Business Management

Certificate Format

The certificate program's required four core courses, including the optional field internship elective have been designed to be completed in as little as three months or students have up to one year if necessary.  

  • The On-line Certificate program format has been designed to be taken in two consecutive modules. 
  • Students may elect to enroll in courses one at a time, as they are offered.
  • Students are provided with 8 weeks of access per course.
  • Courses are offered in an OPEN ENROLLMENT format, meaning students can register and begin courses at any time.
  • CLICK HERE for a detailed certificate program fact sheet.
  • CLICK HERE for a list of required materials (estimate cost: $80)

Continuing Education


The CECs/CEUs below are approved for each required course in the Fitness Business Management program by the following National Organizations/Associations:

  • National Posture Institute (NPI) / 5 CECs
  • American College of Sports Medicine (ACSM) / 20 CECs
  • American Senior Fitness Association (SFA) / 2.0 CEUs
  • Health and Fitness Professionals Association (HFPA) / 30 CECs
  • National Council on Strength and Fitness (NCSF) / 10 CEUs
  • National Federation of Professional Trainers (NFPT) / 1 CEC, equivalent to an entire 6 month CEC requirement.
  • National Strength Professional Association (NSPA) / 2 CEUs


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